Media Monitoring Tools Market Size | Industry Forecast 2021-2028
Media Monitoring Tools Market The Media Monitoring Tools Market was calculated around USD 2,367 million in 2020 and is expected to grow at a CAGR of 13.6% over the forecast period (2021-2028). The factors driving the growth of Media Monitoring Tools Market includes increase in the use of social media platforms around the world, Government initiatives to promote digitalization and growing internet penetration rates. According to the report published by Statista, around 4.26 billion people were using social media platforms in 2021 and this figure is predicted to reach 6 billion by the end of 2027, which will accelerate the Media Monitoring Tools Market Size in the approaching years. Moreover, the integration of advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML) and Internet of Things (IoT), increasing investments by leading players on research and development and rise in digital spending by companies worldwide, are some of the additional factors sup...