Gmi Research

 The Europe plant-based milk market is experiencing a revolution, driven by changing consumer preferences and a growing awareness of health and environmental concerns. From 2023 to 2030, several key trends are expected to shape the landscape of plant-based milk consumption across Europe, influencing market dynamics and industry strategies. 1. Diversification of Plant-Based Milk Varieties One of the prominent trends in the European plant-based milk market is the diversification of product offerings. Consumers are no longer limited to traditional options like soy and almond milk. Instead, they are seeking novel alternatives such as oat milk, pea milk, hemp milk, and blends of different plant sources. This trend towards diversification reflects consumers' desire for variety, taste experimentation, and nutritional benefits unique to each plant-based milk variety. 2. Fortification and Functional Ingredients Another significant trend is the emphasis on fortified plant-based milk product...