Gmi Research

 The makeup base market is set to grow significantly by 2031, thanks to an array of factors that include increased consumer awareness, product innovation, and shifting beauty standards. With a growing focus on skincare-infused cosmetics, eco-conscious packaging, and inclusive shade ranges, the makeup base market is expanding to meet the demands of today’s diverse and informed consumer base. These trends are key contributors to the anticipated market growth over the next decade. Growing Interest in Skincare-Infused Makeup One of the most prominent factors driving the growth of the makeup base market is the increased demand for skincare-infused cosmetics. Consumers are looking for makeup bases that not only provide coverage but also enhance skin health. Foundations and primers with added benefits such as moisturizing ingredients, sun protection, and anti-aging properties are particularly popular. This trend is fueled by a desire for products that combine the benefits of makeup a...