Media Monitoring Tools Market Size | Industry Forecast 2021-2028

 

Media Monitoring Tools Market

The Media Monitoring Tools Market was calculated around USD 2,367 million in 2020 and is expected to grow at a CAGR of 13.6% over the forecast period (2021-2028).

The factors driving the growth of Media Monitoring Tools Market includes increase in the use of social media platforms around the world, Government initiatives to promote digitalization and growing internet penetration rates. According to the report published by Statista, around 4.26 billion people were using social media platforms in 2021 and this figure is predicted to reach 6 billion by the end of 2027, which will accelerate the Media Monitoring Tools Market Size in the approaching years. Moreover, the integration of advanced technologies such as Artificial Intelligence (AI), Machine Learning (ML) and Internet of Things (IoT), increasing investments by leading players on research and development and rise in digital spending by companies worldwide, are some of the additional factors supplementing the Media Monitoring Tools Market Share. As per the data available at Statista, amount spent by organizations and Government worldwide was valued around USD 521.02 billion in 2021 and is estimated to reach USD 876 billion by 2026, which will boost the market growth in the approaching years.

Request a free sample of this report

However, the growth of Media Monitoring Tools Market is hindered due to high cost of procuring media monitoring tools.

The leading players operating in the market are Salesforce.com, Inc., Talkwaker Inc., Brand24 Global Inc., SentiOne, Hootsuite Inc., Alphabet Inc., Oracle Corporation, Cision Ltd., Mentionlytics Inc. and Zoho Corporation Pvt. Ltd., among others.

Based on Application, the Social Media Intelligence segment is projected to grow at a remarkable CAGR during the forecast period

Increasing use of media monit0irng tools to track social metrics such as brand awareness media traffic and competitors’ campaign on social media, are some of the factors responsible for the growth of the segment. 

Based on Industry Vertical, the Retail & Consumer Goods segment is anticipated to capture a sizeable market share over the forecast period

Rise in the number of social media users across the globe and growing presence of retail brands on social media platforms, are propelling the segment’s growth.

Based on Region, the North American region is predicted to expand at a significant CAGR during the forecast period

Presence of the leading players such as Alphabet Inc., Salesforce.com, Inc. and Oracle Corporation, rise in the number of social media users, growing population growth rates, increase in spending on digital advertisement and high per capita incomes are some of the important factors augmenting he market growth in North America.

 

Key Development

  • In 2020, Hootsuite, Inc., introduced a new listening solution, Insights Powered by Brandwatch., which will allow businesses to elevate consumer intelligence by analyzing the most pertinent and complex conversations surrounding the brand.

 

 

Market Segmentation

Segmentation by Component

  • Software
  • Services

Segmentation by Enterprise Size

  • Large Enterprise
  • Small & Medium Enterprise

Segmentation by Application

  • Real Time Analytics
  • Customer Experience Management
  • Social Media Intelligence
  • Content Management
  • Others

Segmentation by Industry Vertical

  • Retail & Consumer Goods
  • Education
  • BFSI
  • Media & Entertainment
  • Telecommunication
  • Travel & Hospitality
  • Others

 

 

Segmentation by Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

Media Contact
Company Name: GMI RESEARCH
Contact Person: Sarah Nash
Email: enquiry@gmiresearch.com
Phone: Europe – +353 1 442 8820; US – +1 860 881 2270
Address: Dublin, Ireland
Website: https://www.gmiresearch.com/

 

Location: United States

Comments

Post a Comment

Popular posts from this blog

Restaurant Point Of Sale Terminal Market Share Report & Forecast 2029

Image
  The Restaurant Point-of-Sale Terminal Market is estimated to witness a growth of CAGR 8.5% during the forecast period, 2022-2029. The factors driving growth of the Restaurant Point-of-Sale Terminal Market includes increasing deployment of point-of-sale systems at restaurants, breweries, and nightclubs, rise in the volume of contactless payment transactions, growing popularity of online food delivery applications such as Swiggy, Zomato and Uber Eats and improvements in the living standards. Moreover, technological advancements in point-of-sale systems, Point of Sale Terminals offer online orders, e-wallets, table reservations and loyalty programs, rising focus by restaurants on streamlining operations, increase in the launch of innovative products and rapid urbanization, are some of the additional factors supplementing the market growth. In addition, the increasing investments by major corporations on research and development, strategic collaborations between enterprises and growing
Read more

Managed Print Services Market Size, Share, & Growth Analysis - 2020-2027

Image
  Managed Print Services Market The Managed Print Services Market is estimated to reach USD 70 billion by 2027, growing at a CAGR of 8.2% over the forecast period (2020-2027). The factors driving the growth of Managed Print Services Market includes digital transformation across the industry verticals such as Banking, Financial Services, and Insurance (BFSI), Healthcare and Telecommunication, emerging need to reduce paper wastage and growing trend of Bring Your-Own Device (BYOD). According to the report published by Environmental Paper Network, the consumption of paper worldwide has drastically increased by 400% over the last four decades, on an average a citizen in the United States uses more than 700 pounds of paper every year, which will boost the Managed Print Services Market Growth in the approaching years. Moreover, the growing adoption of Cloud Computing and Big Data Analytics by the major organizations, increasing investments by the leading players on research and development
Read more

Crypto Asset Management Market size, share & Trends Forecast 2028

Image
  The Crypto Asset Management Market was estimated around USD 315 million in 2020 and is predicted to grow at a CAGR of 21.1%, over the forecast period (2021-2028). The factors driving growth of the market includes rise in the number of institutional investors and wealth managers investing first time in crypto currency, surge in the volumes of online transactions around the world, emerging need to secure cryptocurrency assets, Government initiatives promoting digitalization and improvements in the living standards. Cryptocurrency asset management platforms allow investors to manage different wallets in one spot, simplifies the management of the developing crypto asset for seasoned traders, and helps users to increase their portfolio, are some of the features pushing the Crypto Asset Management Market size . Moreover, increasing adoption of cryptocurrency across industry verticals such as Healthcare, Retail and Commerce, BSFI, advancements in Internet of Things (IoT) and Artificial Inte
Read more