Saas Customer Relationship Management (CRM) Market size, share & Global Forecast

 

Saas Customer Relationship Management (CRM) Market

The Saas Customer Relationship Management (CRM) Market is estimated to grow at a faster CAGR over the forecast period (2020-2027).

The factors driving growth of the Saas Customer Relationship Management (CRM) Market includes increasing use of SaaS for managing customers relations across Telecom, Manufacturing and Retail industries, rising focus of companies on enhancing IT infrastructure, Government initiatives promoting digitalization and rising popularity of online banking services. Rising adoption of advanced technologies such as Artificial Intelligence (AI) and Internet of Things (IoT), increasing penetration of social media users and improvements in the living standards of people, are supporting the market growth. In addition, the increasing investments by leading players on research and development, growing disposable incomes and rapid urbanization, are further contributing towards the market growth.

However, growth of the Saas Customer Relationship Management (CRM) Market is hindered due to growing concerns related to data security.

The prominent players operating in the includes Salesforce.com, Inc., SAP SE, Amdocs, Adobe Inc., Microsoft Corporation, Oracle Corporation, Atos SE, Zoho CRM, Pegasystems, Inc., and Pipedrive, among others.

Based on Organization Size, the Small and Medium Size Enterprises segment is predicted to grow at a significant CAGR during the forecast period

Rise in the number of start-ups worldwide, and growing adoption of SaaS CRM solutions by small and medium size organizations to monitor overall performance and manage IT expenditures, are pushing growth of the segment.

Based on End-User, the Retail segment is projected to capture the largest market share over the forecast period

CRM solutions are increasingly used in the retail industry to gain access to huge volumes of client’s data generated at online shopping platforms, is pushing growth of the segment.

Based on Region, the Asia-Pacific region is anticipated to capture the largest market share during the forecast period

Rise in the number of start-ups across India, China and Indonesia, growing adoption of advanced technologies by major companies, rapid industrialization and high population growth rates, are some of the important factors augmenting the market growth in the Asia-Pacific region.

 

Market Segmentation

Segmentation by Organization Size

  • Small and Medium Size Enterprises
  • Large Enterprises

Segmentation by End-User

  • Retail
  • BFSI
  • Manufacturing
  • Telecom & IT
  • Healthcare
  • Other

Segmentation by Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

 

About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

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