Video Processing Platform Market Size, Share and Global Forecast 2029

 Video Processing Platform Market is projected to grow at a significant Compound Annual Growth Rate (CAGR) of 14.1% during 2022-2029.

The factors driving growth of the Video Processing Platform (VPP) Market includes increasing penetration of smartphones around the world, growing demand for high quality videos, rising popularity of Video-On-Demand services and improvements in internet connectivity around the world. Moreover, commercialization of 5G technology, increasing number of internet users across the globe, emerging trend of mobile video streaming, growing adoption of advanced technologies such as Artificial Intelligence (AI), and Machine Learning (ML) and rapid urbanization, are some of the additional factors supplementing the Video Processing Platform Markets size. In addition, the increasing investments by major corporation on research and development, strategic mergers, and collaborations between enterprises, rise in the launch of innovative products and growing population growth rates, are further contributing towards the market growth.

However, growth of the Video Processing Platform (VPP) Market is hindered due to complex nature of video processing.

The major players operating in the market are SeaChange International, InPixal, MediaKind, Amagi, NVIDIA Corporation, Imagine Communications, Kaltura Inc., Vantrix Corporation Appear AS and SeaChange International, among others.

Based on Vertical, the Media & Entertainment emerged as the fastest growing segment during the forecast period

Increasing popularity of OTT platforms and rising application of video processing in video streaming, webcasting, and video conferencing, are propelling segment’s growth.

Based on Application, the Video Upload & Ingestion is projected to hold the highest market share over the forecast period

Processing platforms allows organizations to create videos with flexibility, by capturing and storing video files in an organized way, is pushing segment’s growth.

Based on Region, the North American region is anticipated to expand at a remarkable CAGR during the forecast period

Technological innovations in artificial intelligence, machine learning, and real-time advertising, growing popularity of video-on-demand services, rapid industrialization, rising population growth rates and high per capita incomes, are some of the important factors augmenting the market growth in the North American region.

 

Key Developments

  • In 2021, MediaKind introduced MediaKind Engage with extraordinary direct-to-consumer fan experiences. It is an end-to-end portfolio and deep expertise in delivering advanced video and cloud workflow operations.
  • In 2020, Appear AS introduced new video networking features on the ground-breaking X platform. The platform will provide optimized latency with UHD resolution with flexible HDR support featuring TICO, JPEG2K, AVC, and HEVC.

Market Segmentation

Segmentation by Vertical

  • Education
  • Media & Entertainment
  • Manufacturing
  • Healthcare
  • Others

Segmentation by Application

  • Video Upload & Ingestion
  • Dynamic Ad Insertion
  • Video Transcoding & Processing

Segmentation by Content Type

  • Real-Time/Live
  • On-Demand

Segmentation by Component

  • Hardware
  • Platform
  • Services

Segmentation by Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

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