Social Media Management Market Size, Industry Share & Forecast 2029

 

Social Media Management Market

Social Media Management Market size touched USD 14.8 billion in 2021 and is projected to reach USD 68.9 billion in 2029 and the market is estimated to grow at a very high CAGR of 21.2% from 2022-2029.

The factors driving growth of the Social Media Management Market includes huge volumes of data generated across social media platforms, rise in the number social media users around the world, emergence of new start-ups, growing trend of Work from Home (WFH) and improvements in the living standards. Moreover, integration of Artificial Intelligence (AI) and Machine Learning (ML) with social media management solutions, rapid urbanization and increasing application of social media management tools help in engaging with influencers, monitoring online conversations with customers, and distributing online content for social networks, are some of the additional factors supplementing the market growth. In addition, the increasing investments by major companies on research and development, rise in the launch of innovative products and growing population growth rates, are further contributing towards the market growth.

However, growth of the Social Media Management Market is hindered due to growing concerns related to data privacy.

The leading players operating in the Social Media Management Market are Zoho Corporation Pvt. Ltd., Brandwatch., Talkwalker Inc., Adobe, IBM, Google, Agorapulse, Sendible, Hootsuite Inc., and Digimind, among others. 

Based on Deployment Mode, the Cloud segment is predicted to grow at a significant CAGR during the forecast period

Cloud-based deployment are cost-effective, enhances scalability and provides access from remote data centers, are some of the features propelling Social Media Management Market size.

Based on Component, the Solutions segment is projected to grow at a robust CAGR over the forecast period

According to the Global Social Media Management Market Analysis, increasing use of social media management solutions for branding, managing website traffic, and running social media advertisements, are pushing segment’s growth

Based on Region, the North American region is anticipated to expand at a remarkable CAGR during the forecast period

As per the Social Media Management Market Report, presence of the leading players such as Adobe, IBM Corporation, Google LLC, growing adoption of advanced technologies, rapid industrialization, rising population growth rates and high per capita incomes, are some of the important factors augmenting the market growth in the North American region.

Key Developments

  • In June 2021, Google Marketing Platform launched the Ads creative studio. It’s a unified solution platform to create an advertisement, it also allows building compelling experiences for audio, display, and video ads. This Ads Creative Studio will help customers to build and innovate advertisements with easy-to-use user interface.
  • In May 2021, Hootsuite upgraded the navigation in mobile so that users can easily filter and review scheduled content over social media platforms

Market Segmentation

Segmentation by Deployment Mode

  • Cloud
  • On-premises

Segmentation by Component

  • Solutions
  • Services Rodent Control

Segmentation by Organization Size

  • Small Enterprises
  • Medium-Sized Enterprises

Segmentation by Vertical

  • BFSI
  • Retail and Consumer Goods
  • Government and Public Sector
  • Healthcare and Life Sciences
  • IT and Telecom
  • Others

Segmentation by Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

Media Contact
Company Name: GMI RESEARCH
Contact Person: Sarah Nash
Email: enquiry@gmiresearch.com
Phone: Europe – +353 1 442 8820; US – +1 860 881 2270
Address: Dublin, Ireland
Website: https://www.gmiresearch.com/

Location: United States

Comments

Post a Comment

Popular posts from this blog

Seizing the Europe Smart Home Market Opportunity

Image
 The Europe smart home market presents a vast and promising opportunity for businesses and consumers alike. With advancements in technology, changing lifestyles, and increasing awareness about energy efficiency, the smart home industry in Europe is ripe with potential for growth and innovation. The opportunity in the Europe smart home market stems from several key factors. Firstly, the region boasts a large and affluent consumer base that is increasingly embracing connected technology to enhance their lifestyles. From smart thermostats and lighting systems to security cameras and voice-controlled assistants, the demand for smart home devices is on the rise across the continent. Moreover, supportive regulatory initiatives and incentives aimed at promoting energy efficiency and sustainability are creating a conducive environment for the adoption of smart home technology in Europe. Tax incentives, rebates, and subsidies for energy-efficient home upgrades are encouraging homeowners to...
Read more

Unlocking Opportunities: GCC Medical Packaging Market Growth in 2024

Image
The GCC medical packaging market is poised for substantial growth in 2024, driven by factors such as technological advancements, increasing healthcare spending, and a focus on patient safety. The region's growing population, coupled with rising demand for quality healthcare services, is fueling the expansion of the medical packaging sector. Let's explore the key drivers and opportunities contributing to the growth of the GCC medical packaging market this year. One of the primary drivers of market growth is the continuous innovation in medical packaging technologies. Companies are investing in advanced packaging materials, designs, and functionalities to meet the evolving needs of healthcare providers and patients. Smart packaging solutions equipped with sensors, RFID tags, and tracking capabilities are enhancing product safety, supply chain visibility, and real-time monitoring. This technological progress is driving the adoption of intelligent packaging solutions and fueling m...
Read more

Riding the Wave: India Wireless Earphone Market Surges Amidst Growing Demand

Image
 The India Wireless Earphone Market is witnessing remarkable growth, buoyed by an increasing demand for wireless audio solutions and a shift towards a wireless lifestyle. With consumers seeking convenience, mobility, and superior audio quality, wireless earphones have emerged as a must-have accessory in today's digital age, driving significant market expansion. One of the key drivers of growth in the India Wireless Earphone Market is the rising penetration of smartphones and smart devices. With smartphone ownership becoming ubiquitous across urban and rural areas, there is a growing need for wireless earphones that complement these devices seamlessly. As consumers look for hassle-free connectivity and on-the-go audio solutions, the demand for wireless earphones continues to surge, fueling market growth. Moreover, technological advancements in wireless audio technology are driving market expansion. Innovations such as true wireless earbuds, active noise cancellation, and advanced B...
Read more