Sales Intelligence Market Size | Industry Report & Forecast, 2029
Sales Intelligence Market generated a revenue of USD 2.6 billion in 2021 and estimated to touch USD 5.9 billion in 2029, exhibiting a CAGR of 10.8% from 2022-2029.
The factors driving the growth of Sales Intelligence Market includes rise in the volumes of data generated around the world, growing demand for content optimization and data enrichment tools, penetration of high-speed internet services and improvements in the living standards. Moreover, growing adoption of advanced technologies such as Artificial Intelligence (AI), Internet of Things (IoT) and Machine Learning (ML), rising focus on enhancing the customer targeting and connect rates and rapid urbanization, are some of the additional factors supplementing the market growth. In addition, the increasing investments by major companies on research and development, rising disposable incomes, strategic mergers and acquisitions between key industry players and growing population growth rates, are further contributing towards the market growth.
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However, growth of the Residential Sales Intelligence Market is hindered due to inadequate knowledge about sales intelligence software.
The leading players operating in the Sales Intelligence Market are Demandbase, Inc., LeadGenius, InsideView, LinkedIn, Dun & Bradstreet, DiscoverOrg, UpLead, Oracle, Clearbit, and RelPro, Inc., among others.
Based on Component, the Software segment is predicted to grow at a significant CAGR during the forecast period
Increasing deployment of sales intelligence software in marketing platform and Customer Relationship Management (CRM) systems, is propelling growth of the segment.
Based on Application, the Lead Management segment is projected to expand at a remarkable CAGR over the forecast period
Sales intelligence solutions helps in gathering insights on leads, provides effective scores of leads and aids in enhancing prospecting strategies, are some of the factors pushing segments’ growth.
Based on Region, the North American region is anticipated to expand at a faster CAGR during the forecast period
Growing adoption of advanced technologies by major companies, presence of leading sales intelligence vendors Oracle, LinkedIn, and Dun & Bradstreet rapid industrialization, increasing population growth rates and high per capita income, are some of the important factors augmenting the market growth in North American region.
Key Developments
- In 2020, Acer Inc., introduced New Product Line ‘acerpure cool’, a 2-in-1 Air circulator and purifier that leverages a 3-in-1 HEPA Filter to purify the air and a circulator to project the pure air around the room.
- In 2020, Blueair, collaborated with Accenture Plc. With this, Accenture Plc will deliver cloud-based internet of things (IoT) platform and digital manufacturing platform to Blueair for launching HealthProtect, its first connected air purifier to provide 24/7 protection against bacteria and viruses.
Market Segmentation
Segmentation by Technology
- HEPA Filter
- Activated Carbon
- Others
Segmentation by Application
- Commercial
- Residential
Segmentation by Region
- Asia Pacific
- China
- Japan
- India
- Rest of APAC
- North America
- United States of America
- Canada
- Europe
- United Kingdom
- Germany
- France
- Spain
- Rest of Europe
- RoW
- Brazil
- South Africa
- Saudi Arabia
- UAE
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