Energy Drinks Market Sale, Share, Growth & Forecast – 2029

 

Energy Drinks Market was valued at USD 58.1 billion in 2021, and forecast to reach USD 105.2 billion in 2029, growing at a significant higher CAGR of 7.7% during 2022-2029.

The factors driving growth of the Energy Drinks Market includes increasing consumes inclination towards adopting healthy lifestyles, rising demand for sports and energy drinks around the world, growing consumption of immunity building beverages and improvements in the living standards. Moreover, growing adoption of advanced technologies by manufacturers, rising popularity of energy drinks amongst millennials, increasing availability of energy drinks at e-commerce platforms and rapid urbanization, are some of the additional factors supplementing the market growth. In addition, the increasing investments by major companies on research and development, rising disposable incomes and growing population growth rates, are further contributing towards the market growth.

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However, problems related to hypertension, nausea, and restlessness due to excessive consumption of energy drinks is restricting the growth of Energy Drinks Market.

The leading players operating in the market are Coca Cola Company, Amway, Arizona Beverages, Red Bull GmbH, Taisho Pharmaceuticals Co. Ltd., PepsiCo. Inc., Living Essentials LLC., Monster Energy, Lucozade, and Vital Pharmaceuticals, Inc., among others.

Based on Product, the Non-Alcoholic segment is predicted to capture the largest market share during the forecast period

Rising awareness amongst consumers about the health benefits of non-alcoholic drinks, is propelling Energy Drinks Market share.

Based on Distribution Channel, the Online Stores segment is projected to expand at a remarkable CAGR over the forecast period

Online stores offer wide range of energy drinks and are open 24*7 along with rising trend of online shopping, improvements in internet connectivity and increasing penetration of smartphones, are pushing growth of the segment.

Based on Region, the Asia-Pacific region is anticipated to hold the highest market share during the forecast period

Growing popularity of sprots drinks, increasing availability of sport drinks at the distribution channels, rapid urbanization, rising per capita incomes and high population growth rates, are some of the additional factors supplementing the market growth.

Key Developments

  • In 2021, Red Bull launched a new Dragon Fruit flavor, which contains “a burst of red berries with a pinch of plum and notes of florals.” The new Dragon Fruit flavor will be launched in 12-ounce bottle and contains 27 grams of sugar plus 80 milligrams of caffeine.
  • In 2021, Monster Energy expanded its product portfolio by adding Monster Energy Ultra family, Ultra Gold, which is a sugar-free drink.
  • In 2020, PepsiCo Inc. completed the acquisition of Rockstar Energy Beverages, a prominent energy drink maker. This acquisition strengthened PepsiCo Inc.’s position in the UK energy drinks market.

Market Segmentation

Segmentation by Product

  • Alcoholic
  • Non-Alcoholic

Segmentation by Type

  • Organic
  • Non-Organic
  • Natural

Segmentation by End User

  • Teenagers
  • Adults
  • Geriatric Population

Segmentation by Distribution Channel

  • Online Stores
  • Convenience Stores
  • Supermarkets
  • Others

Segmentation by Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

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