Action Camera Market Size, Share, Trends, Growth 2029

Action Camera Market


Action Camera Market was valued at USD 4.1 billion in 2021 and is projected to grow at a CAGR of 13.1% during 2022-2029 and reaching USD 11.0 billion in 2029.

The factors driving the growth of Action Camera Market includes growing internet penetration rates, rise in the sales of consumer electronics such as smartphones and tablets, availability of cheap data and increase in the consumption of video content around the world. Moreover, increase in youth’s participation for creating video content, rapid growth in the tourism industry, integration of advanced technologies such as Augmented Reality (AR), Virtual Reality (VR) and Artificial Intelligence (AI) with action cameras, are some of the additional factors supplementing the Action Camera Market size. In addition, the increasing investments by leading players on research and development, growing importance of social media marketing, rising disposable incomes and growing population growth rates, are further contributing towards the market growth. 

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However, growth of the Action Camera Market is hindered attributed to high cost of procuring action cameras.

The prominent players operating in the market are Sony Corporation, SJCAM, Rollei, GoPro, Inc., Nikon Corporation, Garmin Limited, TomTom International BV, Drift Innovation, OM Digital Solutions Corporation, and insta360.com among others.

Based on Distribution Channel, Online segment is predicted to expand at a significant CAGR during the forecast period

Online stores offer wide range of camera products, provides attractive discount options and are open 24*7 along with rising trend of online shopping, are some of the factors responsible for growth of the segment

Based on Application, the Sports segment is projected to grow at a remarkable CAGR over the forecast period

As per the Action Camera Market Analysis, rise in the number of sporting tournaments such as biking, skateboarding, and skydiving, across the globe, is pushing Action Camera Market share.

Based on Region, the Asia-Pacific region is anticipated to capture a sizeable market share during the forecast period

According to the Action Camera Market Forecast, expansion of the Travel and Tourism industry, rise in the number of sporting events across India, China, and Japan, technological advancements in action cameras, rapid urbanization, increasing per capita income and high population growth rates, are some of the important factors augmenting the market growth in Asia-Pacific region. 

Key Development

  • In 2020, Insta360 introduced One R Convertible Action Camera at CES, which is waterproof, supports voice commands, can be tied together using the included mounting base, and it can be used as a standard action camera or as a 360-degree capture device.

Market Segmentation

Segmentation by Resolution

  • Ultra HD
  • Full HD
  • Others

Segmentation by Distribution Channel

  • Online
  • Retail

Segmentation by Application

  • Sports
  • Recreational Activities
  • Emergency Services
  • Others

Segmentation by Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

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