Wi-Fi Analytics Market Size, Industry Share | Forecast 2027

 

Wi-Fi Analytics Market

The Wi-Fi Analytics Market was valued at USD 5,120 Million in 2019 and is projected to expand at a CAGR of 25.6% over the forecast period (2020-2027).

The factors driving the growth of Wi-Fi Analytics Market includes increasing penetration of smartphone and tablets, improvements in network connectivity and rise in the number of public WIFI hotspots. According to the report published by The Economic Times, in 2019 around 3.06 lakh Public Wi-Fi hotspots were calculated in India and this figure is predicted to reach 21 lakhs by 2021, which is expected to boost the Wi-Fi Analytics Market share in India in the approaching years. Moreover, the growing adoption of Internet of Things (IoT) and mobile-connected smart objects, rising demand for cloud-based applications and services and increase in the construction of smart cities across the globe, are some of the additional factors supplementing the Wi-Fi Analytics Market size. In addition, the increasing use of Wi-Fi technology at Hotels, Stadiums and Airports, rising disposable incomes, rapid urbanization, growing population growth rates and improvements in the living standards are further propelling the market growth.

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However, the growth of Wi-Fi Analytics Market is hindered due to growing concerns related to data security and privacy.

The major players operating in the market are Purple, Aruba, Ruckus Networks, Cisco Systems, Inc., Fortinet, Inc., Cloud4Wi, Singtel, Hughes Network Systems, LLC, Skyfii Limited, and Aptilo Networks, among others.

Application: Segment Analysis

Based on Application, the Wi-Fi Marketing Analytics segment is projected to grow at a significant CAGR during the forecast period. The marketing analytics provides insights about consumers preference of social platforms and helps to understand real-time data of marketing activities, are some of the factors responsible for the growth of the segment.

End Use: Segment Analysis

Based on End Use, the Smart Infrastructure segment is predicted to capture a sizeable market share over the forecast period attributed to growing demand for smart devices and rise in the number of smart cities projects.

Regional: Segment Analysis

As per the Wi-Fi Analytics Market Analysis, the North American region is estimated to expand at a remarkable CAGR during the forecast period. The increasing sales of smartphone and tablets, rising tech savvy population, growing number of public Wi-Fi hotspots and rapid urbanization, are some of the important factors augmenting the market growth in North America.

Market Segmentation

Global Wi-Fi Analytics Market by Component

  • Services
    • Professional Services
    • Managed Services
  • Solutions

Global Wi-Fi Analytics Market by Application

  • Wi-Fi Marketing Analytics
  • Wi-Fi Presence Analytics

Global Wi-Fi Analytics Market by Deployment Model

  • On-Premises
  • Cloud

Global Wi-Fi Analytics Market by End Use

  • Retail
  • Smart Infrastructure
  • Sports & Entertainment
  • Hospitality
  • Others

Global Wi-Fi Analytics Market by Region

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

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