Baby Diapers Market Size, Share & Analysis


 Baby Diaper Market

Baby Diaper Market is projected to witness a promising growth over the forecast period, owing to the growing concern pertaining infant’s health.

Increasing health awareness, rising working population, and growing number of childbirths are some major factors fueling the baby diaper market. As per the United Nations, the fertility level is forecast to reach 2.2 births per woman by 2050, increasing the number of infants and toddlers. Also, disposable diapers are extremely convenient, safe, and disposable. Ongoing advancements in the fabric used in diaper, with user-friendly features have increased the Baby Diaper Market share. For instance, in 2019, Kimberly Clark’s sub-brand Huggies introduced nature made super thin platinum diapers consisting of imported natural fibre with Vitamin E and wheat germ oil to keep baby’s skin smooth for 12 hours. Rising concern about the rashes from diaper, resulting from wet and infrequently changed diaper will augment the Baby Diaper Market size.

By type, disposable diaper is expected to witness a faster CAGR over the forecast period, owing to the rising parent’s preference, easy availability, and better absorption. As per the baby diapers market report, cloth diapers are forecast to expand at a higher CAGR over the coming years, owing to their reusability.

By distribution channel, pharmacies are projected to dominate the market, primarily because of the availability of a wide variety and different range of diapers in pharmacy stores in their locality.

By region, North America is predicted to hold a larger share over the coming years due to the advent of various eco-friendly diapers by the leading producers. For instance, Bambo Nature USA offers baby diapers with organic ingredients, which reduce the chances of allergy.

Leading players in the market, include, Domtar Corporation, Essity Aktiebolag (PUBL), Bumkins Finer Baby Products Inc., First Quality Enterprises Inc., Kao Corporation, Kimberly-Clark Corporation, Hengan International Group Company Limited, Ontex Group NV, The Procter & Gamble Company and Unicharm Corporation., among others.

Key Developments:

In 2021, Kimberly-Clark Softex (PT Softex Indonesia) decided to expand existing diaper recycling facilities to minimize environmental effects by boosting waste management efficiency.

In 2020, Kimberly-Clark acquired Softex Indonesia, a leader in the fast-growing Indonesian personal care market, approximately $1.2 billion from a group of shareholders including CVC Capital Partners Asia Pacific IV.

In 2020, Proctor & Gamble introduced Lumi, the award-winning, sleep routine system created by Pampers with Verily and Logitech to help parents track day-to-day developments, and monitor their baby.

Baby Diaper Market Segmentation:

Baby Diaper Market by Type
  • Cloth
  • Single Use
  • Biodegradable
Baby Diaper Market by Distribution Channel
  • Pharmacies
  • Online Retailers
  • Hypermarkets/Supermarkets
  • Others
Baby Diaper Market by Region:
  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • North America
    • United States of America
    • Canada
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE

About GMI Research

GMI Research is a market research and consulting firm which provides market insights and intelligence across 12 major sectors helping our clients in making effective investment and business decisions.

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