Cloud TV Market Size and By Region – Global Opportunities & Forecast 2021-2028
Cloud TV Market
The global cloud TV market is anticipated to witness a
healthy growth of 21.5% over the coming years. Cloud TV has the ability to
offer HD view for internet browsing, email, and support for popular social
networking platforms. The huge demand for HD resolution in content consumption
is likely to guide the cloud
TV market growth.
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Cloud TV Market Dynamics
Cloud TV possesses the ability to
offer over-the-top (OTT) content to the customers with no involvement of
different system operators. Thus, supporting the advertisers to encourage their
brands on TV using interactive services. For example, ActiveVideo Networks, in
2014, collaborated with Brightline to publicize interactive advertisements of
brands such as American Express Company and L’Oreal for Roku devices on
quadrature amplitude modulation (QAM) –upon the set-top boxes. Additionally,
the cloud TV platform enables video streaming properties such as YouTube to
their customers on the existent set-top boxes. For example, UPC Hungary
provides YouTube to customers via a cloud TV platform. Moreover, the surging
demand for clear and high resolution picture quality is steering the cloud
TV market size. Also, surging espousal of intelligent devices such as smart
TV, smart mobile phones and tablets is supporting the market growth. With the
increasing demand for value addition in television sets, it is projected that television
producers will install cloud TV services in their smart television sets.
Additionally, the cloud TV market report projects that the surge of 3D
content in television broadcasting has bolstered the market growth. Other
factors, such as 5G connections and wireless communication have bolstered the
market growth. Moreover, various Telecom vendors are increasingly investing in
the 5G technology to raise the cloud TV experience. For example, Nokia merged
with AT&T to improve 5G connectivity in the 39 GHz band by supervising
fixed wireless 5G tests with AT&T’s Internet TV streaming service, DIRECTV
NOW.
As per the cloud TV market analysis, the evolution of
the coronavirus has influenced the lifestyle and routine of individuals. The
enforcement of work from policies and social distancing has raised the levels
of in-home video consumption. This pandemic has transformed the working
approach and drifted people towards YouTube, Netflix, or video conferencing
tools and software to host webinars and intern. For example, Netflix directed
cheering 15.8 million incomes through paid subscriptions in the first quarter
of 2020 amid the coronavirus pandemic as people were compelled to stay indoors.
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