Cloud TV Market Size and By Region – Global Opportunities & Forecast 2021-2028

 


Cloud TV Market

The global cloud TV market is anticipated to witness a healthy growth of 21.5% over the coming years. Cloud TV has the ability to offer HD view for internet browsing, email, and support for popular social networking platforms. The huge demand for HD resolution in content consumption is likely to guide the cloud TV market growth.

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Cloud TV Market Dynamics

Cloud TV possesses the ability to offer over-the-top (OTT) content to the customers with no involvement of different system operators. Thus, supporting the advertisers to encourage their brands on TV using interactive services. For example, ActiveVideo Networks, in 2014, collaborated with Brightline to publicize interactive advertisements of brands such as American Express Company and L’Oreal for Roku devices on quadrature amplitude modulation (QAM) –upon the set-top boxes. Additionally, the cloud TV platform enables video streaming properties such as YouTube to their customers on the existent set-top boxes. For example, UPC Hungary provides YouTube to customers via a cloud TV platform. Moreover, the surging demand for clear and high resolution picture quality is steering the cloud TV market size. Also, surging espousal of intelligent devices such as smart TV, smart mobile phones and tablets is supporting the market growth. With the increasing demand for value addition in television sets, it is projected that television producers will install cloud TV services in their smart television sets. Additionally, the cloud TV market report projects that the surge of 3D content in television broadcasting has bolstered the market growth. Other factors, such as 5G connections and wireless communication have bolstered the market growth. Moreover, various Telecom vendors are increasingly investing in the 5G technology to raise the cloud TV experience. For example, Nokia merged with AT&T to improve 5G connectivity in the 39 GHz band by supervising fixed wireless 5G tests with AT&T’s Internet TV streaming service, DIRECTV NOW.

As per the cloud TV market analysis, the evolution of the coronavirus has influenced the lifestyle and routine of individuals. The enforcement of work from policies and social distancing has raised the levels of in-home video consumption. This pandemic has transformed the working approach and drifted people towards YouTube, Netflix, or video conferencing tools and software to host webinars and intern. For example, Netflix directed cheering 15.8 million incomes through paid subscriptions in the first quarter of 2020 amid the coronavirus pandemic as people were compelled to stay indoors.

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