North America Processed Meat Market by Type and By Countries – Opportunities & Forecast, 2021-2028
North America Processed Meat Market
As per the GMI Research report, the North America Processed Meat Market is likely to expand at a rate of 2.7% over the forecast period. The growing demand for convenience food items and the innovation in processing techniques have increased market growth.
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North America Processed Meat Market Dynamics
The variation in the dietary pattern of consumers due to the busy lifestyle and changing preferences is deemed to be the foremost force responsible for the growth of the North America Processed Meat Market. Also, with the aggravating demand for sausages, frozen, canned, and dried meat, the demand for pesticide-free and fresh meat products has increased. This has bolstered the market growth. Furthermore, the demand for ready-to-eat food item which requires less preparation time has elevated the market growth. The surge in demand for adulatory products without undermining the texture, size, and nutrition content of the perishable items will further elevate the market growth.
The key market players are now emphasizing innovating new technologies to accommodate the changes in the preference towards fresh and natural meat items. For example, John beat technology in 2019, launched the new technology HPP, which assists in killing microbes and raising the shelf life of the meat. However, the growing apprehension towards high equipment costs and rising energy costs act as a barrier to the market.
Animal Type Drivers
By Animal Type, the Poultry segment is predicted to experience robust growth during the forecast period. The increasing inclination towards processed poultry meat has elevated the market growth. In addition, poultry meat is the best source of protein and has lower prices than other meat types. For instance, boiler chicken reached USD 2.03 per pound, while beef gauged USD 5.36 per pound in 2020. For instance, as stated by the National Chicken Council, The United States in 2020 accounted for the largest broiler chicken industry with nearly 16% of products exports to other countries.
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