Loyalty Management Market Research Report

 

Loyalty Management Market:

Growth opportunities in the Loyalty Management Market look promising over the next six years. This is mainly due to the high penetration of smartphone applications and social media platforms and technological advancement with the introduction of artificial intelligence & machine learning mechanisms.

Request for a FREE Sample Report on Loyalty Management Market

Loyalty Management Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

Key Drivers

The augmenting demand for progressive solutions to improve the customer involvement, the growing significance of customer insights to anticipate future purchase, accelerating penetration of social media platforms and smartphone applications along with the increasing demand to raise client interaction, brand awareness, and customer experience are some of the prominent drivers stimulating the growth of the global loyalty management market. Also, these solutions impart entire customer data such as membership accounts, fast access to transactional history, analyzed sale statistics, and new and existent clients with customized offers to achieve better business.

Furthermore, the continuous technological expansion and the launch of machine learning & artificial intelligence helps to identify exclusive patterns in client behavior, better understand customers' needs, and provide an offer as per their preferences. This supports the mounting loyalty of program members, increasing product awareness, effective communication with customers through multiple channels, and simultaneous operation of multiple programs using a single and robust platform, thereby bolstering the market growth. Additionally, the deployment of hybrid loyalty solutions offers end-to-end service that blends consulting, program management services, and software as a service (SaaS) technology platforms to direct the programs thereby, impelling the market growth.

However, escalating consciousness associated with data safety and privacy coupled with inadequate knowledge about these programs will hamper the loyalty management market share.

Industry Vertical Segment Drivers

Based on the industry vertical, consumer goods and retail is predicted to expand at a faster CAGR over the forecast period. This is mainly attributed to the intensified utilization of these schemes to carry out various purposes, including rewarding loyal customers, creating more powerful information about customer purchase, and impacting consumer behavior. In accordance with the United Nations Conference on Trade and Development, the worldwide e-commerce sales in 2018 touched $25.6 trillion, with a rise of 8% from the previous year. Enlarging online sales and retailers allowing customers to start online accounts to track rewards will further add to the market growth.

Loyalty Management Market’s leading Manufacturers:

  • FiveStars
  • Comarch SA
  • Bond Brand Loyalty Inc.
  • Annex cloud
  • Kobie
  • Epsilon Data Management, LLC
  • Capillary Technologies
  • Apptivo, Inc.
  • Kognitiv Corporation
  • Apex Loyalty

Loyalty Management Market Segmentation:

Segmentation by Solution

  • B2C
  • B2C

Segmentation by Industry Vertical

  • BFSI
  • Consumer Goods and Retail
  • Healthcare
  • IT and Telecom
  • Travel and Hospitality
  • Manufacturing
  • Others

Segmentation by Deployment

  • On-Premise
  • On-Demand

Segmentation by Region:

  • North America
    • United States of America
    • Canada

 

  • Asia Pacific
    • China
    • Japan
    • India
    • Rest of APAC
  • Europe
    • United Kingdom
    • Germany
    • France
    • Spain
    • Rest of Europe
  • RoW
    • Brazil
    • South Africa
    • Saudi Arabia
    • UAE
    • Rest of the world (remaining countries of the LAMEA region)

About GMI Research

GMI Research is a market research and consulting company that offers business insights and market research reports for large and small & medium enterprises. Our detailed reports help the clients to make strategic business policies and achieve sustainable growth in the particular market domain. The company's large team of seasoned analysts and industry experts with experience from different regions such as Asia-Pacific, Europe, North America, among others, provides a one-stop solution for the client. Our market research report has in-depth analysis, which includes refined forecasts, a bird's eye view of the competitive landscape, key factors influencing the market growth, and various other market insights to aid companies in making strategic decisions. Featured in the 'Top 20 Most Promising Market Research Consultants' list of Silicon India Magazine in 2018, we at GMI Research are always looking forward to helping our clients to stay ahead of the curve.

Media Contact
Company Name: GMI RESEARCH
Contact Person: Sarah Nash
Email: enquiry@gmiresearch.com
Phone: Europe – +353 1 442 8820; US – +1 860 881 2270
Address: Dublin, Ireland
Website: www.gmiresearch.com

 


Comments

Post a Comment

Popular posts from this blog

Seizing the Europe Smart Home Market Opportunity

Image
 The Europe smart home market presents a vast and promising opportunity for businesses and consumers alike. With advancements in technology, changing lifestyles, and increasing awareness about energy efficiency, the smart home industry in Europe is ripe with potential for growth and innovation. The opportunity in the Europe smart home market stems from several key factors. Firstly, the region boasts a large and affluent consumer base that is increasingly embracing connected technology to enhance their lifestyles. From smart thermostats and lighting systems to security cameras and voice-controlled assistants, the demand for smart home devices is on the rise across the continent. Moreover, supportive regulatory initiatives and incentives aimed at promoting energy efficiency and sustainability are creating a conducive environment for the adoption of smart home technology in Europe. Tax incentives, rebates, and subsidies for energy-efficient home upgrades are encouraging homeowners to...
Read more

Unlocking Opportunities: GCC Medical Packaging Market Growth in 2024

Image
The GCC medical packaging market is poised for substantial growth in 2024, driven by factors such as technological advancements, increasing healthcare spending, and a focus on patient safety. The region's growing population, coupled with rising demand for quality healthcare services, is fueling the expansion of the medical packaging sector. Let's explore the key drivers and opportunities contributing to the growth of the GCC medical packaging market this year. One of the primary drivers of market growth is the continuous innovation in medical packaging technologies. Companies are investing in advanced packaging materials, designs, and functionalities to meet the evolving needs of healthcare providers and patients. Smart packaging solutions equipped with sensors, RFID tags, and tracking capabilities are enhancing product safety, supply chain visibility, and real-time monitoring. This technological progress is driving the adoption of intelligent packaging solutions and fueling m...
Read more

Riding the Wave: India Wireless Earphone Market Surges Amidst Growing Demand

Image
 The India Wireless Earphone Market is witnessing remarkable growth, buoyed by an increasing demand for wireless audio solutions and a shift towards a wireless lifestyle. With consumers seeking convenience, mobility, and superior audio quality, wireless earphones have emerged as a must-have accessory in today's digital age, driving significant market expansion. One of the key drivers of growth in the India Wireless Earphone Market is the rising penetration of smartphones and smart devices. With smartphone ownership becoming ubiquitous across urban and rural areas, there is a growing need for wireless earphones that complement these devices seamlessly. As consumers look for hassle-free connectivity and on-the-go audio solutions, the demand for wireless earphones continues to surge, fueling market growth. Moreover, technological advancements in wireless audio technology are driving market expansion. Innovations such as true wireless earbuds, active noise cancellation, and advanced B...
Read more