Microlearning Market Research Report

 

Microlearning Market:

Growth opportunities in the microlearning market look promising over the next six years. This is mainly due to the growing need for skill-based and result-oriented training among enterprises. Microlearning helps to enhance the performance of employees in an organization through small chunks of learning modules. It allows the learner to grasp valuable information in a short period of time.

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Microlearning Market Dynamics (including market size, share, trends, forecast, growth, forecast, and industry analysis)

Key Drivers

The paradigm switch from traditional methods of learning towards microlearning, alteration in learning methods by corporates, increasing e-learning enrolment in higher education are some of the major factors driving the growth of the microlearning market. Also, augmenting demand for a short duration, skill-based coursed amid various organizations, and gamification introduced to emphasize learning experience are some other factors that boost the growth of the market. For example, in June 2018, Bigtincan acquired Zunos to develop a training platform for sales, services, and partners. On the other hand, lack of information about microlearning and high investment cost to convert their existing content into microlearning may hamper the market growth over the forecast period.

Regional Drivers

Based on the region, North America is expected to lead the market over the forecast period owing to the ever-increasing growth in the acquisition of handheld devices and e-learning tools which include tablets and mobile phones. The growth of e-learning will provide huge opportunity to microlearning providers in the region. The organizations in this region are attracted by gamification’s ability to increase the engagement and loyalty measured in repeat visits, time, on-site, and viral distribution. Another influencing factor anticipated to boost the growth in this region is the increased penetration of digital devices. According to GSMA, the number of smartphone subscribers in North America is projected to reach 328 million by 2025. Changing social, economic, and behavioural aspects such as leading acceptance of technology at an exponential rate will also propel the market growth of microlearning over the forecast period.

On the other hand, Europe is expected to grow at a higher CAGR during the forecast period owing to the large-scale use of handheld devices by various organisations across different verticals. These handheld devices help the enterprises to save expenses by simultaneously training employees located at different locations via mobile phones. Owing to these benefits, companies are increasingly adopting microlearning over the traditional training methods in the region.

Microlearning Market’s leading Manufacturers:

·         Qstream Inc

·         Epignosis LLC

·         SwissVBS

·         Bigtincan

·         Mindtree Limited

·         Cornerstone OnDemand Inc

·         iSpring Solutions Inc

·         IBM Corporation

·         Axonify Inc

·         Saba Software Inc.

Microlearning Segmentation:

Segmentation by Component:

·         Software

·         Services

Segmentation by Deployment:

·         On-Cloud

·         On-Premise

Segmentation by Industry:

·         Retail

·         Manufacturing and Logistics

·         BFSI

·         IT and Telecommunication

·         Others

Segmentation by Region:

·         North America

o   United States of America

o   Canada

 

·         Asia Pacific

o   China

o   Japan

o   India

o   Rest of APAC

·         Europe

o   United Kingdom

o   Germany

o   France

o   Spain

o   Rest of Europe

·         RoW

o   Brazil

o   South Africa

o   Saudi Arabia

o   UAE

o   Rest of the world (remaining countries of the LAMEA region)

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